Marketing & Growth Executive

Join Pivony, the growing analytics startup

We are looking for a Marketing&Growth Executive who has a decent experience and a proven track of record in the B2B SaaS Marketing business. As Marketing&Growth Manager Manager, you will play an instrumental role in fueling Pivony's ambitious growth plans and you will be working closely with the founder, content creator, sales associate and consultants of Pivony.

ABOUT THE ROLE

As a rapidly growing company, Pivony is seeking a Marketing&Growth Executive who will work remotely or in our Istanbul office.

Here’s what you will be doing

• Build a vision for growth
• Help craft our positioning and brand voice
• Take the lead in online conversion from acquisition to trial to paid customer.
• Strategizing and executing growth marketing campaigns via paid, organic, social, and search ads
• Manage all aspects of SEO / SEM
• Conduct user research to develop a deep understanding of our customers
• 360-degree thinking of the content, story-building and applying it to all channels through creative marketing strategies
• Achieve online revenue target, trial, and online user KPIs while improving onboarding and lifecycle experience through experimentation.
• Optimize SaaS customer journeys on MailChimp by deciding to the flows and designing email templates
• Identify key growth opportunities by crunching numbers and analyzing performance
• Continuously A/B test and deliver new approaches based on the results
• Deeply understand our users, what makes them keep using our product, what drives churn
• Collaborate with the creative freelancers to provide insight and help to produce new key creatives

Professional Requirements

• Experience in B2B SaaS with a solid understanding of the ecosystem and audiences we build products for
• Experience at a fast growing-startup is a strong plus.
• Good understanding of Data Analytics software market is important.
• Having a highly energetic personality – a motivator.
• Having a Bachelor's degree or equivalent experience
• 3+ years experience in B2B SaaS marketing
• Strong verbal, written, and organizational skills

Personal Specification/Skills

• Excellent communication, presentation, networking, and negotiation skills
• Being a self-starter - ability to execute and implement change.
• Having a highly energetic personality – a motivator.
• Ability to aggressively prioritize the few things that have the biggest impact and deliver fast the business-focused output of excellent quality
• Fluency in English (written and spoken) is required

What We Offer

• A high growth-paced start-up environment with collaborative and unique team culture
• Professional growth and career opportunities
• Challenging projects, regular feedback
• Fun and relax working environment
• Stock Option plan

OUR PROCESS

We’ll review your application along with the others, and pick the top profiles for a screening call. If you have been selected as a short-listed candidate, we will contact you for a short interview to get to know you better. If you don’t get a call, please don’t be disappointed! We receive many applications for each role and have to prioritize who we speak to. In the next step, we will send you a case study to assess your skills. The process will be finalized with a final interview. This usually takes 2 weeks in average.

ABOUT Pivony

Pivony is a cloud-based platform that enables B2C marketers to see and explore changing customer needs with just a few clicks.

We are a US based SaaS company that drives growth for its clients through in-depth consumer insights analyses with speed and efficiency. How do we achieve this? We analyze customer insights by collecting data from any data source where consumers share their ideas, thoughts and demands using AI based deep learning technology.

We make direct customer demands and requests visible to marketers with changing trends. Our vision is to help to build a world where B2C brands truly understand the motives of consumers in an effortless way.

Thank you for taking the time to apply for a position at Pivony!

Here at Pivony, we provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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