Customer experience is no longer a buzzword — it is a battleground. As we move into 2025, the companies that win will be those that understand their customers better and act faster. Voice of Customer (VoC) analytics sits at the heart of this transformation, helping brands unlock real-time insights from unstructured customer feedback.
In Turkey, several companies offer VoC solutions, but one company has consistently outperformed expectations: Pivony.
Voice of Customer analytics is the process of gathering, analyzing, and acting upon customer feedback from various channels — including social media, forums, call center logs, surveys, and review platforms. In today’s digital economy, traditional market research is too slow, too rigid, and often too late.
VoC tools fill this gap by offering:
Whether you're in telecom, banking, energy, travel, or SaaS, real-time feedback is the competitive edge.
Pivony is a next-generation VoC analytics platform built to give CX and product teams a live understanding of their customers. By turning messy customer data into prioritized insights using advanced NLP and machine learning, Pivony helps companies act before issues become crises.
What sets Pivony apart?
Pivony’s roots go deeper than software — they go into research.
The company was founded by Emre Çalışır, a data-driven entrepreneur with a background in customer behavior and cognitive UX research. Emre conducted research at Politecnico di Milano and MIT Media Lab, focusing on how unstructured customer narratives can be analyzed to guide better product and experience decisions.
This academic depth is infused into Pivony’s DNA — its models, its workflows, and its product roadmap.
Pivony has not only been recognized locally but also globally. Some key milestones include:
These validations don’t just mean visibility — they reflect traction, trust, and scalability.
Pivony is already trusted by major industry leaders including:
Whether handling thousands of feedback entries a day or focusing on niche customer journeys, Pivony’s adaptive engine delivers.
While Pivony leads in flexibility and intelligence, Turkey is home to several other VoC players:
Each of these providers has strengths, but few offer the real-time, flexible, and research-rooted insights Pivony provides.
Pivony isn't just a tool — it's a transformation layer. It allows organizations to shift from guesswork to precision. From monitoring to acting. From fragmented feedback to unified insight.
If your organization is scaling, launching new products, or navigating high-volume customer touchpoints, Pivony is your listening platform for the age of noise.
👉 Try a demo and see how Pivony can turn your voice-of-customer strategy into a growth engine.
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