Understanding Twitter conversations is easy with Pivony
Twitter is usually underestimated by brands because it's hard to deal with unclean and mess data. Pivony is a great tool to extract the value out of it. You can either use your own Twitter developer app or use Pivony's app, depending on the plan you choose.
To create more targeted dashboards, you can
Applying the logic above will help you retrieve only the relevant tweets published by your target audiences.