The most useful in-depth insight analysis tool I've ever used. I can collect what people think about a product, brand, or service from many different channels concisely and report them as negative, positive, or neutral. It helps me decide what to focus on in my creative, content, and marketing strategy.

Selin Ergin

VP of Data&Insights at Youthworks

If you don't get your segmentation right it can cost you dearly and you will scratch your head endlessly figuring out why your audience doesn't respond to your shiny new website and product.

Linda McDonald

Head of Marketing, Marketing Agency