Market Intelligence · External voice analysis

Who's leading your category?What is the customer really saying?Monitor competitors in real time.

From App Store reviews to social media and public signals — see the full external voice in one place and ground strategy in data.

Digital Experience VoC Score

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Brand A0.0
Brand B0.0
Brand C0.0
Brand D0.0
Competitor A: 3.7 ↑Trend: Shipping complaints ↑ 23%New opportunity: Customer service

100+

Brands

50+

Markets

Live

Monitoring

4

Languages

Trusted by leading brands

VodafoneSamsungAllianzEtsturPaparaMillenicomKaracaAkbankVodafoneSamsungAllianzEtsturPaparaMillenicomKaracaAkbank

What Do You Know About Your Competitor?
Are You Guessing, or Using Data?

🔴 Competitor invisibility

Did their App Store rating drop? Why are customers complaining? It can take three months before you learn.

🟡 Campaign blindness

You launched a campaign. What did customers say? How was it received on social? Did a rival launch something similar immediately?

🔴 Strategy built on thin air

Market research runs twice a year. Data is stale. Strategy is built on the past.

Two ways teams use Market Intelligence

Brand & reputation protection

Catch crises early, watch competitor moves, and spot sentiment shifts before they hit NPS.

  • Real-time crisis and spike detection
  • Competitor campaign and narrative tracking
  • Sentiment and topic anomalies across channels

We worked with Allianz, Karaca, Papara, Akbank, and Millenicom on projects in this space.

Market expansion & growth

Find whitespace, unmet needs, and category benchmarks to enter new segments with evidence.

  • Category and competitor benchmarking
  • Unmet need signals from public feedback
  • Launch and campaign reception in one view

We worked with Allianz, Karaca, Papara, Akbank, and Millenicom on projects in this space.

Watch. Compare. Decide.

1

Collect every public signal

Data from App Store, Google Play, social, forums, and competitor sites is collected automatically. No integration required.

2

AI turns signal into meaning

Important signals surface from millions of reviews: trending topics, competitor weaknesses, market opportunities.

3

Create competitive advantage

Compare your brand to rivals with the Digital Experience VoC Score. Turn weak spots into opportunities.

Capabilities

Digital Experience VoC Score

Score external brand perception 0–5. Compare side by side with competitors. Track weekly change.

Competitive benchmarking

See strengths and weaknesses through customers' eyes. Their pain can be your opportunity.

Trend & anomaly detection

Is a topic surging? Is a competitor dropping sharply? Get real-time alerts.

LiveBoard — TV wall

Mirror live market signals on the office wall. Everyone sees the same picture.

Conversation Landscape

Explore what customers talk about on a visual map. Growing and shrinking topics at a glance.

Multi-source analysis

App Store, Google Play, Instagram, X, Reddit, Amazon, web reviews — one dashboard.

Reference Market Intelligence projects

Finance & Insurance

Insurance sector digital experience comparison

In the project with Allianz, we ran a digital experience comparison in the insurance sector. Consumer voice insights contributed to product and digital experience development.

Outcomes

  • Sector-level experience comparison
  • Consumer voice insights
  • Support for development decisions

Do you know your competitor's score?

Digital Experience VoC Score is Pivony's proprietary measure. It estimates NPS from public feedback and lets you compare brands.

What it measures

→ App Store and Google Play ratings → Social sentiment balance → Complaint intensity → Competitor performance trends

Want a free benchmark report for your sector?

Contact us

Trophy on the leader

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Brand A0.0
Brand B0.0
Brand C0.0
Brand D0.0

Where does data come from?

App Store · Google Play · Instagram · X (Twitter)

TikTok · Reddit · Amazon · YouTube · Web reviews

No integration required. The system collects data automatically.

Competitive analysis time ↓ ~80%Faster detection of market and reputation signals

Brands we've worked with

Trusted by customer-centric global brands

Want to know your competitor?

We'll prepare a free sector benchmark report for you.

Setup: 24 hours · No credit card required